Brittney P. Marshall proposes the "Raving Fans" campaign for Papa John's to utilize social media. The campaign aims to increase brand awareness, encourage consumer conversation, and create brand loyalty. It includes launching a customized Pandora station and microsite blog, Facebook contests with deals and updates, a Foursquare check-in sweepstakes, and Google AdWords campaign. The campaign runs from 3 months before the Super Bowl through the day of, with metrics including click-throughs, conversations, check-ins, and analytics to measure success in driving fans.
Secrets of Audience Acquisition & RetentionOliveSoftware
How would you rate your organization’s ability to acquire and retain a deeply engaged digital audience? If you’re like most publishers, your website visitors come and go and your e-edition subscribers probably aren’t spending as much time in your content as you’d like them to.
To help you solve this problem, Olive Software is pleased to share this slide deck from our webinar focusing on audience acquisition and retention featuring the following industry experts:
** Linda Schaible, VP of Marketing & Audience Development at the Houston Chronicle
** John Rockwell, Director of Subscription Sales and Retention at the San Francisco Chronicle
This session will be loaded with valuable facts and figures gathered from the audience engagement tactics these two Hearst papers have employed over the years. Here are just a few of the topics Linda and John cover:
** Successful techniques to acquire new readers
** How to increase reader engagement
** Optimizing email alerts and newsletters
Facebook for Business - Women Communicators of AustinJennifer Smith
Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising
Secrets of Audience Acquisition & RetentionOliveSoftware
How would you rate your organization’s ability to acquire and retain a deeply engaged digital audience? If you’re like most publishers, your website visitors come and go and your e-edition subscribers probably aren’t spending as much time in your content as you’d like them to.
To help you solve this problem, Olive Software is pleased to share this slide deck from our webinar focusing on audience acquisition and retention featuring the following industry experts:
** Linda Schaible, VP of Marketing & Audience Development at the Houston Chronicle
** John Rockwell, Director of Subscription Sales and Retention at the San Francisco Chronicle
This session will be loaded with valuable facts and figures gathered from the audience engagement tactics these two Hearst papers have employed over the years. Here are just a few of the topics Linda and John cover:
** Successful techniques to acquire new readers
** How to increase reader engagement
** Optimizing email alerts and newsletters
Facebook for Business - Women Communicators of AustinJennifer Smith
Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertising
How to Drive Movie Tune-Ins via FacebookWATConsult
How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from gratification to get users to participate by watching the movies that they have already seen.
How to Drive Movie Tune-Ins via FacebookWATConsult
How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from gratification to get users to participate by watching the movies that they have already seen.
To create superior brand loyalty, i.e. " raving fans " through (a) authentic, superior-quality products (b ) legendary customer service and exceptional community service
![[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)